Wednesday, August 29, 2012

Hershey Global Customer Innovation Center

Hershey leads the industry in manufacturing confectionery and chocolate-related snack and grocery products in North American and has a variety of international operations. The company, whose headquarters is located in Hershey, PA, has revenues of approximately $5 billion annually and employs over 12,000 people worldwide. This project consisted of expanding Hershey's current Global Customer Innovation Center by approximately 5,000 SF for additional merchandising space as well as some renovations within the existing spaces. 
The project was challenging because we had to hit the ground running. There were only two weeks between receiving the award to the project start date. Awarding the project to subcontractors and the submittal process began immediately. The steel procurement would prove to be one of the biggest hurdles to overcome. The structural steel had to be designed, reviewed and fabricated within a four-week period in order to have the steel onsite to meet the schedule and dry in the building in only eight weeks. Kinsley Construction, Ritner Steel and SSOE Design worked together to expedite the process and steel arrived onsite as scheduled. It took some discussion at the executive level to expedite the standard six-week truss fabrication schedule by half, but the trusses arrived as scheduled. 

Another challenging part of the project was coordination of electrical floor boxes. In the main store areas, the floor system had to accommodate movement of electrical locations to allow Hershey flexibility to create individual "store" setups for each client they market to. Kinsley, Hershey, SSOE and Leer Electric worked together to select a system that was the most cost effective while meeting the client’s needs. Since an access floor was not an option, the solution involved cutting troughs into the floors that allow the electrical cords to be moved along the troughs to accommodate a number of layouts. 

One of the features of this project that stands out is the uniqueness of the interior finishes, which mirror Hershey's innovative ideas and marketing style. Magnetic paint was installed on many of the walls to allow Hershey to transform the space by sticking large magnetic photographs to the walls. Walltalkers wallpaper installed in the meeting areas and showroom allows for projection and writing on the entire wall surface. Kinsley Construction had the opportunity to self-perform the concrete work, rough carpentry and door and hardware installation on this project. We were also able to perform much of the added work, which allowed us to save the owner time and money. Overall, Kinsley Construction provided a quality product that met the client's needs, while accommodating a number of owner changes and maintaining the project's aggressive schedule.